Welcome to the Phygital Insights, where the world of Phygital International comes to life. Stories, and insights from the heart of the action.
Exclusive insights, interviews, and behind-the-scenes access to the world of phygital.
Phygital Insights
“Astana is ready to show the world what it’s made of”
Kazakhstan’s capital is gearing up to host the Games of the Future this August. Alibek Khasenov, the head of Astana’s organizing authority, explains how the city is going to create a complete visitor experience. In this article How preparations are currently going for Astana 2026 How phygital sports are taking…
How phygital is changing the teaching of sport and technology
Instead of seeing the rise of gaming as a threat to traditional education and sport, research shows that incorporating it into the curriculum is having a positive effect in many areas of teaching. In this article Using phygital to increase activity among young children and teenagers How structured teaching can…
Hosting the Games of the Future can revolutionise your city – and your society
Nis Hatt, CEO of Phygital International, explains how staging a sporting spectacular like the Games of the Future can bring huge financial and cultural benefits to a host city. In this article The investment returns a city can achieve by hosting GOTF Building a lasting legacy for the city and…
Phygital International star at the Harlem Globetrotters show in Athens
What do runner Usain Bolt, footballer Lionel Messi, actress Gal Gadot and comedian Kevin Hart all have in common? They have all been chosen as draft picks for the Harlem Globetrotters! And Phygital International was honored to join such famous company recently when we met up with the legends of…
Hosting the Games of the Future 2025: Lessons from an insider
Niccolò Nicotra, chief of staff for UAE events company Aspire, was the man charged with delivering Games of the Future 2025. Here he talks about how he did it and what future host cities can expect.
HADO: where sport, tech and education meet
At the recent GOTF 2025, a new discipline was introduced that had crowds rushing to experience for themselves. HADO, an augmented reality sport, is already sweeping the globe and experts say it could revolutionize the teaching of sport and technology. In this article What is HADO and how does it…
Are the Phygital School Games the future of youth sport?
Pablo Melgar is the driving force behind the Phygital School Games, a youth initiative in Latin America that’s been embraced by both government and educators. We spoke to him about the concept and its potential to revolutionise school sports globally.